Friday, November 04, 2011

Visualising website keyword data

Keyword data available in Google analytics can be visualized in many ways. The data must be first exported from Google Analytics in excel format.

Two such visualization platforms i tested are,
1. IBM Many Eyes
2. TagCrowd.com

IBM ManyEyes is a project by IBM.
There is a need to make a simple free signup at the ManyEyes project page in order to use it.
After signup, data needs to be copy/pasted from excel to the site.
I have copy/pasted the keyword data i extracted from Google Analytics and uploaded the data to IBM and created the following visualizations.


Word Tree Visualization of bharathtech.com's Keyword data in IBM Many Eyes project - Nokia keyword

Word Tree Visualization of bharathtech.com's Keyword data in IBM Many Eyes project - Play keyword
Tag Cloud Visualization of bharathtech.com's Keyword data in IBM Many Eyes project - sing;e keyword


Tag Cloud Visualization of bharathtech.com's Keyword data in IBM Many Eyes project - double keyword
 
Word Cloud Visualization of bharathtech.com's Keyword data in IBM Many Eyes project
 IBM's Many Eyes project website.

TagCrowd.com is an independent website by  Daniel Steinbock
Tag crowd requires no signup and can visualize text data alone.
Simply copy/paste the data and immediately the tag cloud appears as below.

Tag Cloud created in tagcrowd.com
I have excluded generic words in tagcrowd.com like "for in of the to" since those words will have higher frequency, but no meaning.

Overall, IBM Many eyes has many types of visualizations and can visualize text as well as numerical data and tabular data. TagCrowd can visualize text data based on frequency of occurence.
For visualizing website keywords data, both tools serve to be a very useful one.

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