Wednesday, March 13, 2013

Kissan Tomato ketchup and recipes on Youtube India homepage

Kissan (Hindustan Unilever) has taken Youtube India's masthead ad.
The ad is for Kissan' Tomato ketchup and features a mini flash game wherein a kid running away from food needs to be captured and brought to the dining table.
After few unsuccessful attempts, the user is advised to put the sauce on the breakfast (chapathi) after which the kid automatically comes and eats the chapathi.

Kissan Ketchup's Youtube India masthead ad
Kissan is promoting their tiffin recipes in this ad campaign which in turn promotes their ketchup and fruit jam.
By promoting the recipes, more users will be encouraged the products more often.
Interesting concept and implementation by Kissan's marketing team.

Video of the ad implementation:

View video on Youtube

Agency : Unknown
Ad type: Youtube India home page masthead
Landing page: Youtube video page
Lead capture:  No online lead capture. (To get tiffin recipes, give missed call on 093203 93203 . Also promotes Kissan's Facebook,YouTube and Twitter pages. )
Campaign response: To be updated shortly

 Kissan got overwhelming response in their earlier Kissanpur campaign.

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